Alien Tower Defense

Context

Misfits gaming group - wanted to launch

// Overview

// Problem

// Solution

Research

Used Kreek & Karl (K2) as a leverage to understand the roblox users/market. They helped with settling down with the theme. (Alien vs. Space marines)

Comp Analysis

Ideation & Wireframes

For the MVP

• In-game HUD

• Out-game HUD

• Reward System

• Inventory System

Validation

Design System

Once MVP was released -

Started putting together design system to be used.

Being on a Roblox platform - the theory is “Design scrappy, release, then refine”.

Features

… features & more features.

• Shops

• Lootbox

• AFK Mode

• Infinite Mode

• Leaderboards

• New User bundles

• Lots of UI Refresh (Inventory/HUD)

• Player Trading

• Stat Re-Roll

Conclusion & Next Steps

When the game launched - CCU, sales, retention, DAU all ranked around 90+% with current rating at 97% with 2.1M plays so far. But due to some unforeseen issues occurred within the gaming group org that this project is no longer supported. If we had continued updating - I’m sure this game would’ve been the next best ‘toilet tower defense game’.

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